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 By: Jennifer Rosen<< back   Page 2 of 2   

I feel a little better when a confrère on stage knocks his glass off a barrel and shatters it. Even more so when a female inductee stumbles and Grand Master Jean-Baptiste Adam responds, pointing at a fellow redcoat, “Madame, if you’re going to fall off the stage, fall into the arms of this Monsieur, I beg you.” Things are definitely lightening up.

Not surprisingly, all Level One postulates make the grade. They raise their right hand as Adam exhorts, “Do you love the world of Alsace? Are you always ready to defend it? Be proud of your honor and be ambassadors!”

Suddenly, I get it, and feel stupid that I didn’t before. This ain’t brotherhood, it’s marketing. It’s about building a passionate, world-wide sales force. I’m not being honored, I’m being used. Well, so what? As they kiss both my cheeks and place the heavy purple ribbon with its medal and little wine barrel around my neck, I feel privileged just the same. It’s good to be in

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