| Notes from a recovering Terroir Junkie (A terroir primer) | | | | By: Rich Collins | << back  Page 3 of 3 |
And what can we, the wine consumers do to support our particular take on the theory?
Buy wine of course!
We as consumers with an educated palate and a handful of cash ultimately must answer the question of the where the future of winemaking is headed by exercising our wallets - keep buying that cheap stuff with Koalas on the label to save a buck and some of our more exclusive wines will slowly disappear. Keep buying that expensive stuff and the wine estates get greedy while you go broke. Keep buying all organic biodynamic wines and you are sure to drink a lot of wines with ‘the nasties.’ People have to realize that their purchasing power is just that - a power - and we need to strike a balance.
So for those of you appreciate the philosophical side of this little debate and would like to experience the effect a winemaker can have first hand, I encourage you locate (if you can, Julia’s wines were wiped out in the warehouse fires) the Tres Sabores Gift set (www.tressabores.com) Three wines made with identical grapes, though each winemaker interprets the wine differently. It’s an amazing little concept and a pleasure to experience.
Rich Collins,
Thirst Productions
www.thirstproductions.com
About the Author:
Rich Collins is the newly appointed Director of Sales and Marketing for Jewell Towne Vineyards in South Hampton, and holds a number of professional certifications in the field of food and wine including advanced certification from the Wine and Spirit Education Trust, a culinary degree from Cambridge School of Culinary Arts, and brings over three years of wine buying and marketing experience as the former wine buyer/general manager of Attrezzi in Portsmouth, NH. He serves as a local wine educator, and teaches private and public classes in the Seacoast NH area.
Rich developed the Seacoast area’s first Wine Club, managed an exciting curriculum of food and wine classes and events, and worked closely with the local wine community including involvement with the Wentworth by the Sea’s winter wine festival. In addition, he developed and implemented many major marketing endeavors for the small retail store. Recently, he has taken on a side project of developing a wine education company, Thirst Productions (www.thirstproductions.com) that will be up in running by July of 2006, focusing in wine education, wine writing and publication, and other exciting wine themes.
Website URL: www.thirstproductions.com
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